Geofencing helps in determining geographic areas and boundaries. It is used for GPS and RFID (Radio Frequency Identification). The technology relies on physical location information to set up a geofence trigger. An alert is issued when a person or device enters a demarketed area or boundary.
Learn more: What is Geofencing?
Types of Geofencing
There are two types of Geofence virtual barriers.
1. Active Geofence depends on the end-user – Uses location services. It can also be done with the help of certain smartphone apps.
2. Passive Geofence stays on all the time. Passive GeoFence depends on cellular data via mobile devices or Wi-Fi internet connectivity rather than RFID and GPS. It works in the background when the location on a smartphone is switched on.
There is no doubt that if used well, the result of geofencing will be efficient, safe and even utilized to a whole new level. These are just the starting points of Geofencing technology. There is so much more to this technology than meets the eye.
7 Uses of GeoFencing
1. Location tracking
There was a time when it was impossible to track done the total visit to a certain place. However, with the help of geofencing, it is possible to track down the location. This can show the number of times a user is entering or exiting a particular location that can be used to increase the Return on Investment. Also, the total data can help in analyzing the insight of the fleet that can result in making better decisions.
2. Monitoring assets
Not only it helps in tracking assets, but it is also possible to check on the frequency of a particular asset. It can be a machine that works in a fixed location or a vehicle that is running down the road. It is possible to read all the data when that particular asset falls in the area.
3. Alerts when assets leave
Just like an alert can be triggered when an object or person enters a geofence area, it can also be triggered when an asset leaves a particular area where it was assigned to be located. With the help of location data, when an alert is generated, it is possible to investigate the situation as soon as possible before the condition goes out of control.
4. Traffic restrictions
There is no doubt that urban areas are the main sufferers of traffic problems. There are restrictions to travel to a certain area. Especially during office hours, it becomes very difficult to get to work on time. However, this situation can easily be neglected altogether with the help of restrictions that are put up in the area. Also, if an area is restricted then geofencing can be used to alert the vehicle to not enter through specific points.
5. Turnaround times
Geofencing technology can be used to monitor asset timing – entry and exit – from a specific location. Through this, it is possible to track down the turnaround time and also to identify whether the location performance is poor or accurate. This sort of application is usually followed in the logistics industry or transport sector to keep track of the vehicles. It is easy to check that the products are loaded, unloaded or reloaded on time to reach the endpoint.
6. Billing accuracy
This is particularly helpful in the case of hiring machines or even in field services. The technology offers easy tracking and evidence of the total time that is spent at a particular location. This sort of information needs no manual input since it will be done automatically to billing. It is done extensively to pay faster and reduce administration.
7. Meeting consumer demands
The main criteria of any industry is to ensure that the demand of a customer is fulfilled. User experience is the main factor on which the whole system depends. With geofencing, you can focus on that by setting up a region or a specific area to allow management. Through this, they can easily understand the product-specific area and can help in formulating marketing strategies for location based marketing. You need to understand that you can’t sell fire extinguishers in an area that experiences floods throughout the year. This sort of thing can easily be determined by setting geofencing that can provide you with all the information on the availability and status of products and services. You can easily direct the assets so that they can meet customers demands.